Ireland- Inspiration Pink Chefs - Promotion of the Pink Lady brand
Launch date :
Amount :
Already won :
Remaining to be won :
16/12/22
500 €
0 €
500 €
Amount500 €
Earned0 €
To be earned500 €
Briefing
DO NOT PUBLISH YOUR POSTS BEFORE JANUARY 2ND 2023
Who doesn't know Pink Lady® apples?
Today the brand asks you to promote Pink Lady® apples thanks to your gourmet talents.
The goal of this campaign:
To highlight the Pink Lady® apple by creating and sharing your Fast Good recipes, in which Pink Lady® is one of the main ingredients, with your community. In other words, quick, healthy, but tasty recipes that are easy to reproduce at home!
IMPORTANT: posts must be published from 2 January 2023. You can already prepare your content to be published!
Mandatory in your publications: You will have to post a photo/video on Instagram or TikTok with the recipe and show well-coloured Pink Lady® apples, with the heart sticker or in their tray in order to identify the brand on the photo, and put the mandatory mentions:
#pinkchefs
#pinklady
#pinkladyapple
@pinkladyireland
Quote Pink Lady® apples in the text and why they are perfect for this recipe or why they are your favourite and invite your community to follow the local Pink Lady accounts on social networks.
List of participating countries:
France, Italy, Germany, Netherlands, Ireland.
Conditions of participation :
Male / Female
Between 18 and 55 years old
Account interests: cooking - travel - family - nature - lifestyle
Community: between 0 and 100 000 followers
Social Networks: Instagram / TikTok
Gamification of nano and micro-influencers:
For each publication, we assign a 3-star rating, allowing a multiplication of profits:
1 star: My profile corresponds to the target + I do not personalise my post and text.
2 stars: My profile corresponds to the target + I personalise my post or text.
3 stars: My profile corresponds to the target + I fully personalise my post.
Reminder:
The use of boost accounts to increase your performance is forbidden.
According to our Terms and Conditions of Participation, it is strictly forbidden to contact the brand directly, to ask for free products/samples, or to ask for direct payment.
Failure to comply with our rules may result in removal from our platform.
Famous campaign (Reach)
The goal of this campaign is to get as much interaction as possible! Likes, comments, and shares!
You have to identify tags and accounts (otherwise your post will not be valid)"
@pinkladyireland
#pinkchefs
#pinklady
#pinkladyapple
#thesocialrace
Example of a post
Small family meal tonight, I'm making my grandma's apple pie 💞
Everyone is crazy about it ✨
Let me share my secret with you:
🍎Spread the shortcrust pastry in a pie tin.
🍎Prick the bottom with a fork.
🍎In the meantime, peel the apples @pinkladyireland , remove the core and cut them into thin slices.
🍎Arrange the apples on the pastry.
🍎In a bowl, whisk the whole eggs with the caster sugar and vanilla sugar until the mixture turns white. Add the flour, cream and almond powder and mix until smooth. Pour over the apples.
🍎Bake at 180 °C for about 30 minutes.
Enjoy!
Profits
In this campaign your likes can be multiplied by 1, 2 or 3 stars depending on the quality of the post to turn into tokens :
| Pending | Post under validation. A slight modification of the text due to a typing error can be requested. |
| Rejected | The post does not correspond to the campaign, does not highlight the campaign, displays visual content that is not relevant to the targeted campaign. |
| Presence of # and @ tags, valid text, evocation of the campaign with visual content on the campaign subject. | |
| Presence of # and @ tags, valid text and at the beginning of the text box, effective evocation of the campaign and eye-catching content on the subject. | |
| Presence of #and @ tags, valid and promoting text, effective campaign announcement and visual content provided by the briefing. |
Participation criteria
The more these criteria you meet, the more stars you will receive
- Influencer genders : Femmes, Hommes,
- Age groups : Between 18 and 55 years old
- Geolocation : Ireland
- Interests : Voyages / Nature / Cuisine / Style de vie / Famille
Number of followers appreciated
The more these criteria you meet, the more stars you will receive
COMMUNITY
- 0 - 100k+
Social networks
-
Instagram -
Tiktok
Post content
Small family meal tonight, I'm making my grandma's apple pie 💞
Everyone is crazy about it ✨
Let me share my secret with you:
🍎Spread the shortcrust pastry in a pie tin.
🍎Prick the bottom with a fork.
🍎In the meantime, peel the apples @pinkladyireland , remove the core and cut them into thin slices.
🍎Arrange the apples on the pastry.
🍎In a bowl, whisk the whole eggs with the caster sugar and vanilla sugar until the mixture turns white. Add the flour, cream and almond powder and mix until smooth. Pour over the apples.
🍎Bake at 180 °C for about 30 minutes.
Enjoy!
@pinkladyireland
#pinkchefs
#pinklady
#pinkladyapple
Participants
No participants have been found
